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by on August 5, 2010

How To Increase Traffic To Your Website

Increase Traffic To Your Website Using Content Distribution Marketing

The biggest problem as a small business owner today, is understanding how to increase traffic to your website.

As use of traditional advertising outlets like the Yellow pages continues to decline and newspaper circulations are plummeting, many small businesses are looking for new ways to attract new customers. The smart ones understand that their best potential customers are going online to find products and services in their local market. The key is to get your website content in front of these online shoppers and turn them into customers.

The problem is,  too many small business owners have paid a lot of money for a website only to find out that it is receiving little or no traffic. In most case, the website designer never told them about marketing their website and how to increase traffic by reaching interested prospects in their local area. Read this article about  powerful and affordable website design tips.

Here are 3 areas that the small business owner must focus on if they hope to increase their search engine rankings and increase the number of interested visitors to their website.

1.  You must have a search engine optimized website with good content. All of your web pages must be designed for  keyword phrases that people are typing into the search engines to find your products and services.

2.  You need lots of quality back links to your web pages from other websites. Google looks at links from other websites as a vote for your content and rewards you with higher rankings. The key here is focusing on getting links back to all your  importantweb pages, not just the homepage.

3. You MUST create a large scale Internet presence using what is known as content distribution marketing.

What is content distribution marketing?

Content distribution marketing is the process of delivering valuable information to numerous online outlets with the intention of providing valuable information and in return, receive more visitors and back links to your website.

The primary purpose of content distribution marketing is to position yourself and your business as an expert in your particular industry. The more value you provide and the more content you publish is going to determine just how big your Internet presence becomes, and how many backlinks you receive to your website.

Here are a few of the best ways to use content distribution marketing to increase traffic to your website.

  1. You can write articles and submit them to the top article websites online. Your articles should be keyworded, well written, and the article websites allow you to put your back link in the author resource section..
  2. Do you have a blog? If yes, you should be constantly posting new information and submitting your posts to the blog post distribution services and RSS feeds. Your blog posts should have numerous links back to your website throughout each post.
  3. Online press releases are a great way to get massive exposure. To effectively get your message out, you should try to do at least one per week. Most online press release services allow one link back to your website.
  4. Video is a powerful way to get your message out and people love to watch videos. Make each video short and interesting. Make sure you change up the title of your video and submit it to all the top video websites starting with YouTube.

There quite a few other ways to distribute content throughout the web but those are the top 4 you should focus on first.

How to find topics to turn into content. Finding interesting and valuable topics that pertain to your business is the most difficult task for most people.

Here is a great way to create topics to write about.

  • Take out a piece of paper and write down the top 10 problems or questions your current customers have that leads them to need what you sell.
  • Solve each problem or answer each question with a seperate article, blog post, press release and video.
  • When finished you should have 25 pieces of content to distribute.

Do not make every piece of content exactly the same. Your articles, should be keyworded and written differently then your blog post and your press release. This helps you avoid duplicate content. For each piece target different keywords that are similar to your main keywords and make your titles different.

You can also find new topics to write about by searching through article websites, doing searches for specific topics and simply asking current customers what their biggest questions are. Provide relevant, valuable content on a regular basis and you are well on your way to increasing traffic to your website through click throughs and back links.

Content Distribution Marketing can be very time consuming for most business owners. 15 year Internet Marketing expert and full time search engine marketer, Jeffrey Taylor  provides affordable and powerful solutions to getting your content all over the internet and generating back links to your website. To find out how you can start using content distribution marketing to dramatically increase traffic to your website contact him for a Free content distribution marketing consultation.

Filed Under: Search Engine Tips Tagged With: , , , , ,
by on August 4, 2010

Phoenix Search Engine Marketing

Phoenix Search Engine Marketing Tips!

If you are a small business owner in the Phoenix metro area you probably searching for new ways to reach new customers searching for local businesses.

It is no big secret that the Phoenix metro area has been hit hard by the struggling economy. Just like in any poor economy you need to look at how you are marketing your business. Search engine marketing is one of the most overlooked and misunderstood marketing strategies, and it could cost you your business!

If you are currently marketing your business online it is important to understand that internet searchers are using local keywords more than ever. Very few people turn to the Yellow pages anymore and the newspaper has been losing subscribers in record numbers.

To reach more customers in Phoenix you need to understand how Search Engine Marketing works and why you need to be using it if you want to effectively reach the most people at the lowest cost.

Local search engine marketing comes in many different forms. As a Phoenix area small business owner you must focus your search engine marketing on your specific local area. You do not need to target national or global keywords anymore.

The big 3 search engines have been closely watching this rise in local search!

Google, Yahoo, and Bing have been investing millions of dollars in perfecting their local search results. These local search listings have now made it easy for searchers to find local businesses in the Phoenix area. This evolution of local search has created a unbelievable opportunity for small business owners to easily reach local customers.

Here are a few ways we help you understand and use search engine marketing in the Phoenix area:

1. Is your website locally focused? We do a free analysis making sure you are targeting the right keywords as well as the right areas in your local market. If the search engines don’t know where you are or what your service area is, they cannot show searchers. If your website is not appearing on page one of Google for the right search terms you are losing customers.

2. Is your business listing placed properly in the search engine local listings? We do a comprehensive search of your business listing and make sure it has been optimized for your best keywords and designed to maximize your exposure in the local listings.

3. How many local directories are you listed in? Google indexes local directories to aid it in how to place your business in their results. This means having your business listing in the right directories and properly designed. Google looks at not only the information in your directory listing but also at any reviews you may have.

To effectively use search engine marketing in the Phoenix area you must first look at the above 3 areas. Once you have effectively created a powerful lead generating website and a carefully designed business listing you are well on your way to dominating the local Phoenix market.

If you would like to learn more about how you can start using search engine marketing in the Phoenix metro area contact us for a free consultation and website analysis.

Effectively using Phoenix search engine marketing is only a click away! Go to: Local Internet Marketing GoldMine

Filed Under: Local Internet Marketing Tagged With: , , ,
by on August 3, 2010

Affordable SEO Website Design For Small Business

As a small business owner you probably realize that not having a website in today’s new marketing arena is costing you money and customers.

At Local Internet Marketing GoldMine we understand what your small business needs to compete in your local market, and we design websites that are focused on getting you top search engine rankings and more customers. Before you read further about how we help you accomplish this, you need to read this article Small Business Website Design Tips. It will help you understand what we do and why we do it.

Affordable Website Design using Search Engine Optimization

You can find website designers everywhere! The problem is,  most website designers don’t know anything about search engine optimization or Internet marketing. This leaves you with a website that has very little chance of ever seeing any significant traffic. The truth is, your website should not only look good, but it needs to be optimized to show up in the search engines, if you want to attract interested prospects and turn them into customers.

What usually happens is you end up hiring a search engine specialist and your website needs to be completely redesigned. You end up paying for 2 websites!

Being successful on the Internet is all about driving traffic to your website!

Your website needs to designed with the end goal of ranking high in the search engines for the keywords people are using to find your type of business.  Search engine optimization must take place before a single page is ever built. This is where most website designers drop the ball!

Another major obstacle for small business owners is the prices these website designers are charging. It is a shame to pay thousands of dollars for a nice looking website and then not getting any substantial traffic to it.  In fact, most small businesses cannot afford to pay out that kind of money and will simply not get a website or worse yet, try to build one themselves.

We offer affordable small business websites and here’s what we do!

It starts with the right Domain name. Choosing the right domain name can have a serious impact on how well your website does in the search engines. It is a fact that Google likes to see keywords in the domain name. We have over 15 years of domain purchasing experience. In fact, we have bought and sold thousands of domain names over the years and currently own over 4,500 domains right now. We help you choose the right domain name keeping your business name and industry in mind.

The discovery phase. Before we do anything we consult with you to establish what you do, who your customers are, and what you want to accomplish with your website. This is so important because without this information we cannot effectively create a customer driven, keyword friendly website that gets your message out to the right people.

The research phase. Once we establish who your customers are and how you want to market to them, we do intensive keyword research. In order to effectively reach your best customers we must establish what keyword phrases they are actually typing into the search engines. Then, we look at the competition on page one of the search engine results. This allows us to see where their strengths and weaknesses are so we can design a website that has the best opportunity to overtake them over time.  The more competitive the keywords are the longer it takes to move up to page one of Google.

The design phase. Once we determine your best keywords, we turn it over to our design team. The more photos and logos you provide to us the lower the cost for design. We focus on designing a website that looks professional while placing a strong emphasis on keyword friendly content, easy to navigate links, and above all, a strong call to action designed to get visitors to contact you or come to your business. We work with you every step of the way so you are satisfied with the look and feel of the website.

Your website will not go live until you are 100% satisfied!

Hosting and maintenance. This is where most small business owners drop the ball! Most website designers build your website, take your money and walk away. This leaves you with the job of keeping it up in the search engines.

This is very important to understand! Your website must be constantly monitored and tweaked if you expect to get top search engine rankings and stay there. The fact is, Google keeps changing the rules and your number one ranking can disappear overnight if you don’t keep up with their constant changes.

It is also important to understand that your competition will not be happy that you overtook them in the rankings and will be working even harder to beat you. Without constant upgrading and tweaking, your website will be left to die a slow death in the search engine rankings.

Not only do we provide you with top hosting we also use our 15 years of search engine experience to make sure your website stays on top of the search engines. We offer several very affordable maintenance packages.

Regardless of the size of your business you need to have a website. We provide affordable website designs and maintenance packages for all types of small businesses. The best part is, we will give you a Free website design consultation so you have nothing to lose by just talking with us and exploring your options.

Find out how you can get your affordable search engine friendly website by going to Affordable Website design for Small Business right now!

Already have a website? We will look at it and using our state of the art analysis software tell you why it is not working and how to fix it! Go to Free Website analysis and put your website at the top of the search engines now!

Filed Under: Local Internet Marketing Tagged With: , , ,
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