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by on January 15, 2010

SEO Tips For Your Blog – Permalinks and Posts

A Simple SEO Tip For Your Blog with a simple Permalinks setting!

Have you ever noticed that when you put up a blog post the web address shows up with yourwebdomain.com followed by /?p=123

That is how your post is listed and seen by google.

Here is a quick and easy way to have your category and post title show up instead of the /?p=123

By going in to your Permalinks part of your blog dashboard you and adding this simple code:

/%category%/%postname%/

Just cut and paste that simple code into the Custom Structure part of your Permalinks in your  Blogs backoffice.

Here is what it looks like to google before we tweaked the permalinks::

http://earnmybusiness.com/?p=70

now shows up like this:

http://earnmybusiness.com/internet-network-marketing/search-engine-optimization/seo-tips-for-home-business-keyword-research/

Notice it has the keywords to my categories and the title of my blog post are now in the web address. When I go for back links or send it out to content sites I will use that link.

Watch this quick video where I will show you how to do it.

That’s all there is to it. Please leave any comments or feedback you may have below!

Jeffrey Taylor

Filed Under: Search Engine Optimization Tagged With: , , ,
by on January 15, 2010

SEO Tips for Home Business – Keyword Research

Get your Home Business web pages on page one of google using simple SEO techniques.

You have probably been told more times then once that SEO  (search engine optimization) is way too complicated.

I am here to tell you that it is not as complicated as you think. I have been doing SEO for 15 years and in some ways it is easier today than it was 10 years ago. Why? Because back then we had to optimize our web pages for 8 different search engines.  Today we only optimize for one:  Google.

Even though the competition for keywords is greater today, I have found that most marketers do not pay much attention to SEO and that’s where you can move in by doing a few simple things to improve your standing.

Our goal here is to get your web page to appear on page one of the keywords you are targeting. I am assuming that your website has already been indexed by google and is showing up somewhere in their index.

Over the next few days we are going to go through some simple steps that you can do to help improve your rankings. No technical jargon, just some easy to follow tips.

Let’s get started! Keyword Research First

The internet is all about content.

People search online for content relevant to what they are hoping to learn about or buy. Search engines are the vehicle that people use to find content. That is why Google is one of the biggest companies in the world. They provide a fast and easy way for people to find stuff.

Simply put, Google is a place where Searchers and Internet Marketers meet online.

Internet Marketers are driven by profit motive and strive to get searchers to come to their web pages. We are constantly trying to learn what searchers are searching for.

Meanwhile, searchers are trying to find what they want and we strive to make them find us in their search.

All content is discovered when searchers type keywords (search terms) into the google search bar. These keyword phrases are what determines what google will place on the results page. Since everyone is different keyword phrases will vary.

Some people will simply put a few keywords in the search bar, while others will type questions. Finding out which keywords people are using is the key to you determining how you will target your markets. The fact is, most people will type in a 2 – 4 word query when using the google search bar.

Before you start working to get page one rankings you need to verify that your keywords are even being used. It does you no good if you are coming up number one in google for keywords that nobody is searching for.

Adwords is a great way to test keywords if you have a few dollars to invest for a short campaign. Just set up an Adwords Campaign with 5o or less keyword phrases you are targeting and set the limit to 10 dollars and put your click bid in an area that is not too high or too low.

The best indicator of keyword popularity is not the cost per click but how many advertisers there are in Adwords for that phrase. If you see 30 advertisers competing for your phrase you can bet that somebody is making money.

Common Keyword Research Mistakes

  1. They guess and assume what keywords their customers use when searching the search engines.
  2. They choose keywords that are too broad.
  3. They choose keywords with too much competition.

Now that you have determined the niche you will explore you must find out the main search term you think people will use to find your web pages.

Go to google and type that search term into the search bar. Check out the first 4 websites that come up in the organic results on page one, because that is your main competition. Copy these web site addresses into a notepad for use later.

Check your search term for competition.

Go to http://www.webmaster-toolkit.com/link-popularity-checker.shtml and type in the domain names of your competition to see how many sites are linking to them.

Don’t despair, you can try different variations of your search term and do the process again until you find a main keyword search term you can dominate.

Once you determine your niche to conquer you must now analyze the traffic your search term is receiving. It does not matter if you found a niche to conquer if nobody is searching for it. No traffic means no leads! The topic you have chosen to go after must have traffic for it to be effective going forward.

This where you can now use the Free Google keyword tool to not only see what kind of traffic it receives but also get a list of alternative search term phrases.

Go to https://adwords.google.com/select/KeywordToolExternal and enter your keyword phrase.

You are looking for keyword phrases that have 500-1000 searches per day or more. Anything less is not worth the effort. Take note of the similar search phrases and put them on a notepad. You will want to use them as secondary keyword phrases as you build more and more web content.

The Best Keyword Tool I Have Ever Used!

Powerful Keyword Tool: One of the most powerful and time saving keyword tools I have ever used is a program called Micro Niche Finder. It is $97 to buy and it has literally saved me hours of work.

It uses the google keyword service, but digs in deeper by telling me the competition and gives me great suggestions, and is simply a great way to get all work done in one sitting.

You will find yourself using this tool almost everyday as you explore new niches and search for low competition, high traffic search terms.

To check out Micro Niche Finder – click here

Keywords are your guiding light to generating traffic to your web pages. The internet does not work without keywords and your ability to center all your marketing around specific keywords being used by your target markets and effectively getting seen by google for these keywords will determine your success or failure.

The process of finding your niche and the surrounding keywords is the starting place for all your marketing going forward!

In the next post we will discuss learning how google sees your page right now and how to market your web page in the search engines.

Free Internet Network Marketing Boot Camp Link below.

If you are serious about taking your home business online and want to learn exactly how to do it go to my Free MLM Internet Marketing Boot Camp and enroll right now!

Filed Under: Search Engine Optimization Tagged With: , , ,
by on December 29, 2009

Free and Easy Way To Get One Way Back Links For SEO

Google Alerts and Free One Way BackLinks For SEO!

You are probably aware that google loves websites with links from other websites. These back links give your website more credibility as far as google is concerned.

In one of my earlier posts I discuss in more detail the importance of back links and using anchor text. For a quick review go to Back links and anchor text.

One way back links hold more power than 2 way links. Why? Because google sees a one way link as an endorsement for your site.  A 2 way link exchange is not given as much juice  by google because it is seen as a trade off. This is why all those link exchange systems and techniques are virtually worthless.

Here is a free and easy way to get one way backlinks to help you in SEO for your blog, capture pages, and web sites.

Google Alerts is a free and simple to use tool that can actually help you get back links. Google Alerts is a program that allows you to set up a profile using targeted keywords. You set it up so that when a new blog post or article using those keywords is put up and spidered by google they will email you an alert. You simply click on the link in the email and read the post.

At the bottom of each post is a comments section. This is where you can get your free one way back link.

Do it right! Read the post and leave a good positive comment based on what you read. do not spam the post with some sales pitch or nonsense. when you fill out the comments section you will be able to put your web address in there. This is a back link and people reading your comments can click and go to your page. If you leave good comments that make you sound professional many people will be curious to learn more about you and click the link.

Free Video that shows you exactly how to set up your google alerts and get one way back links

On my Facebook Fan Page I have placed a video that actually walks you through the process of setting up a google alert and how to use it. Join my Fan Page and watch the video right now.

Go there by clicking the link —–> Step Ladder Marketing System  Fan Page

I get google alerts emailed to me  everyday for my keywords and it takes about 15 minutes to grab 5-10 free one way back links to my blog and capture pages.

It is easy to set up and only takes a few minutes a day to do!

See You At the Top!

Jeffrey Taylor

Filed Under: Search Engine Optimization Tagged With: , , , , ,
by on December 14, 2009

Common Off Page SEO Optimization Mistakes

In an earlier post I talked about the importance of off page optimization when it comes to getting higher rankings in google for your keywords.

Off-page optimization is most commonly known as, inbound link building or backlinks. You need to understand the importance of your backlink building strategy, and how it directly affects how to get your web pages to rank high in the search engines.

For a quick review just go to How To Improve Your BackLinks With Anchor Text and learn more about off page back links.

Although backlinks are key to building up your web pages in the search engines you want to be very careful as to how you build these backlinks.

Here are 3 of the most common off page optimization mistakes you should avoid.

* Creating too many backlinks too fast! You must be very careful your link building campaign, to make sure that you don’t build your back links too fast. You must control the amount of links per day that you acquire, so that they appear natural to the search engines. Be very careful, if you use a third party service that automates their directory submission process, they could actually end up flooding the search engines all at once and that could get you penalized by Google.

For directory submissions,  you should start with just a couple of daily submissions and increase it by several more, every 3 to4 days. This way google sees it as natural backlink growth and no red flags will be raised. If google sees a hugh spike in backlinks it may view it as a breaking news story and give you higher rankings for a few days, but your web page will quickly drop out of sight. When google sees slow steady growth it gives you more relevance and a long stay in their results.

* Distribution of your backlinks must look natural! This where trading links back and forth from other websites looks unnatural to google.

If you have 50 sites that are linking to you, and they also have links pointing back at each other, this appears  to be very unnatural to the search engines and it will appear to be a  link farm to them. To avoid this common problem you need to get more one-way links coming from sites, which do not link back and forth with one and another. There are link services that do this and you should avoid them or risk being penalized by google. This is why blogs, Directories, and Article directories are great sources for one way backlinks.

* Use of anchor text that appears unnatural! Using the same exact anchor text in all your backlinks appears to google that you are spamming the keywords.
When you submit your site to directories and blogs, you need to use different anchored text. Make sure you use different variations of your title and descriptions when acquiring back links.

Example: If your primary keywords are Internet Network Marketing Training, use other variations such as MLM Internet Training, Marketing MLM Online, etc…

You can even through a few domain name links in there also. www.yourwebpage.com

This gives google a variety of anchor text that all cover your basic subject and still covers your keywords. If you have a blog or website make sure you create backlinks to more than your main page. This is where secondary keywords can be used and it gives google a broader picture of your website.

You now know how important off page optimization is to getting higher rankings in the search engines. Building a slow and consistent one way army of back links is by the far the most important aspect to effective SEO in today’s internet marketing arena.

Do not make the mistakes above!

If you are serious about using internet marketing to build your MLM go to my free boot camp at Free Internet Network Marketing Boot Camp and get started today!

Filed Under: Search Engine Optimization Tagged With: , , , ,
by on December 13, 2009

How To Improve Your Back Links With Anchor Text

If you are just learning how to improve your web pages in the search engines you need to read this article.

One of the keys to generating more leads is getting more traffic to your capture pages and blog. There are many different ways to do this and SEO also known as search engine optimization is one of them. Today I am going to discuss what is known as off page optimization.

What is off page optimization? When building web pages for search engines we need to design our pages to be search engine friendly. We want google to come through our page and rank our page based on the way we set up our page. This includes areas like the Title Tags, Keyword phrases in our text, link structure, H1 tags etc….

Today, we are going to address something even more important and that’s what is happening off our pages to increase our search engine rankings for our chosen keywords. What we are looking for are called back links to our web pages.

It is actually very easy to understand. Google looks at links from other websites to your web page as an endorsement and gives you more juice based on the amount of links coming back to your web pages.

It is more important to have back links then anything else, if you expect your web pages to show up in the search engine rankings. But, be warned it is not as much about quantity as it is about quality. You do not want to join any link farms or link building systems because it may do more harm then good.

That is why links from high quality sites such as article directories, Yahoo, DMOZ and high quality blogs, will help you more than just getting links from anyone you can find.

Here is the key to really pumping up your back links!

Whenever you write an article, post a blog, or link from one site to another, you should be using Anchor Text. First of all, let me explain what anchor text is so you can start using it right away.

Think about when you are reading through a web page and you come upon a link that is http://www.StepLadderMarketingSystem.com

That is considered a direct link using the URL, and the Google spiders see that as a url name when it follows it to your page. Now, lets take the same link and turn it into anchor text with my target keywords instead of the domain name -  Internet Network Marketing Training.  Notice that it links to the same web page but, I am using keywords associated with that page instead of just listing the domain name as the link.

This is so important if you want to get better search engine results for your targeted keywords!

When the google spider sees your anchor text back link, it now associates those keywords with the page it is going to. Combine solid anchor text back links with solid on page keywording and you are well on your way to getting better rankings in the search engines.

Whenever you are linking from an article you have written or a blog post to one of your capture pages, you should always use anchor text. It is a simple html code you must add to your page to achieve this.

<a href=”Your Web Page address here”>Anchor text here</a>

Just copy that simple code string above and paste it into a text pad on your desktop to use when you need it.

Anchor text is also important when you are building links within your website. Remember, when google follows any links to other pages in your website it also looks at the anchor text and it can help all your pages within your website.

If you are building lots of back links do not use the same exact anchor text in all your back links. Google will get suspicious if all your back links are the same text. Mix in a few keyword changes and an occasional straight URL link in there also.

Back links are a great way to use off page optimization to help climb in the search engine rankings, but using anchor text makes it that much more powerful.

If you are serious about learning how to use internet network marketing to generate more leads and build a solid home business then go to my Free MLM Internet Marketing Boot camp by clicking on the anchor text below!

Free MLM Internet Training Boot Camp

Filed Under: Search Engine Optimization Tagged With: , ,