You are here: Home / Archives for Local SEO
by on April 29, 2011

Small Business SEO

Finding The Right Local SEO Service Is The Key To Attracting More Customers To Your Small Business!

Small Business SEOSmall Business SEO is no longer an option if you are trying to compete for customers in your local market. When looking for a local SEO company to work with, you should not have to worry about getting ripped off. Unfortunately, the Internet has been flooded with people claiming they do small business SEO when in reality they only have a few months experience.

The Truth about Small Business SEO! Local search marketing is not a guessing game. A good small business SEO company has been around for a while and through experience, knows what works! You should not have to hire a small business SEO service and cross your fingers hoping it works. Attracting more customers to your business is your ultimate goal and the local SEO service you choose should be accountable. You either get results or you don’t!

local seo marketingYour small business is depending on the small business SEO company you hire to give you the best options based on the following criteria:

  • Your Business
  • Your Industry
  • Your best keywords
  • The online competition
  • What works in your Industry!
  • What you can afford

At Local Internet Marketing GoldMine we understand that you need a small business SEO company that has experience and knows what is working online in your local market. We also realize that you need results without excuses. Based on our 15 years of Local SEO Marketing experience we focus on strategies that work and are also cost effective.

Your Company Website: Local SEO starts here. Your website is either search engine friendly or it isn’t. It is either targeting the best keywords or it isn’t! Too many website designers focus entirely on design and not SEO. You cannot expect Google to rank you for your best keywords if your website is not designed properly from day one. Regardless of whether you built your own website for free or paid $5,000 to have one made, if it is not designed right, you are doomed and your website will never bring you the new customers you desire. A good small business SEO company will analyze your website and tell you flat out where you stand. Read my post on Affordable Small Business Website Design

google places seoYour Local Business Listings: This includes Google Place, Yahoo Local, Bing Local, and dozens of local directories that display information about your business. The number one place you must be is on Google Places. However, just claiming your free Google Places business listing is not going to get you on page 1 of the local results. Late last year Google made some major changes to their local results and having a well optimized website and a well optimized listing are critical if you expect to rank. There are dozens of local directories that you need to be in but, there is a science to this and it needs to be done right! A good small business SEO company will know exactly how it is done!

Facebook fan page designSocial Media: This is an area that is exploding and all signals point to this as the future of online marketing. Having a Facebook Fan Page is becoming a necessity, but most small businesses do not understand how social networking works or how to properly interact with participants. Many Small Business SEO companies will not touch Facebook Fan Pages because they themselves don’t understand it. The sad part is, Social Media is part of local SEO and needs to be addressed.

We focus on creating a Fan Page that looks professional and then work with you to help you understand how to get fans and how to properly interact with them to turn them into loyal customers.

Local Video SEOSmall Business Video Marketing: This is probably the most underused and misunderstood form of local SEO out there. Not only can a good looking video add to your website it is also a powerful marketing tool when uploaded to popular video sites like Youtube. When proper local SEO is performed, your video can get top rankings in Google and bring you new customers.

Important: Most local small business SEO companies are not aware that Google Places wants 5 videos on your local business listing and ignores that completely. Top rankings means giving Google what they want. We not only create your short videos we do SEO and upload them to the best video sites to maximize your exposure.

local seo comapany

Choosing a Small Business SEO Company. We know that finding a local SEO company is a tough decision. With all the fly by night local SEO consultants out there is easy to get burned. If you are like most small businesses you are on tight budget and need to get results from your local search marketing.

What we do differently! You probably get phones calls from telemarketers everyday trying to pitch you on the latest local SEO gimmick. It sounds great but will it work? We don’t operate that way. In fact most of our local SEO clients come from referrals from our already satisfied clients.

Free Local SEO AnalysisYou need a local SEO analysis before you do anything!

We never talk strategy or local SEO cost until we know where you stand online. You should never buy a local SEO package because someone told you to or gave you

How can anyone tell you what you need without looking at:

  • Your current situation
  • Your local market
  • Your competition

Find out the truth by getting your Free Local SEO Analysis today!

We will contact you with our findings and advise you what you need to do to be successful online. We will not pitch you either. If you want us to give you a proposal based on our recommendations we will. No pressure, no tech talk!

Take Action Now!

Go to Local Internet Marketing GoldMine and fill out the form or call us toll free at 888-466-7341

We are a Small Business SEO company that delivers!

Filed Under: Local SEO Tagged With: , ,
by on April 23, 2011

Local SEO – Tracking Your Website Traffic

If you are a small business using Local SEO do you know what your website traffic is?

Most small buslocal seoinesses hire a local SEO service and then rely on them to send them monthly reports. The problem is, the SEO reports you are receiving may be incomplete.

Here is a common scenario for most small businesses trying to use local SEO to drive customers to their website.

  1. Small business owner determines their local web presence is not working.
  2. They search for a local SEO service and get a free consultation before deciding to hire them.
  3. The Local SEO company gives them an overview of the keywords they will target.
  4. They optimize your website for keywords searchers are using to find their type of business.
  5. They use a back linking strategy using anchor text targeting those keywords.
  6. They send you monthly reports to update you on your progress.

Sounds simple enough doesn’t it? However there is a major flaw regarding your actual progress and your monthly reports may not be showing you all the facts.

Local SEO success requires targeting the right keywords!

First of all, if the local SEO company you hired is targeting easy to get, yet low traffic keywords, they may indeed get you the top Google  rankings they promised but not the traffic you need to attract customers. Unfortunately, you get a monthly ranking report that boasts top Google rankings for the selected keywords but no traffic report.

You need a rankings and traffic report!

The traffic report was purposely left out because they do not want you to see the low traffic these keywords are actually delivering. Without an accurate traffic report you have no way of knowing why your phones are not ringing and are left scratching your head wondering if it is you.

If you are getting good traffic from your keywords and the phone is not ringing you need to look at your website design.

Why are people coming but not converting?

Website is too cluttered - people get there and cannot effectively find what they need. They just leave!

Website is not delivering on keywords -  If your website does not match the keywords you are targeting people again get frustrated and leave.

Poor call to action – Do searchers have to dig deep to find a way to contact you? You should have a clear call to action on every web page and make it easy to reach you. Your phone number should be easy to see and your contact form simple to fill out. Tell them what to do next!

Top rankings without traffic is common in local SEO!

Unfortunately, too many local SEO services take the easy way out by targeting easy to rank keywords that do not get enough traffic to justify the time and money to rank for them. I see this all the time. This way they can guarantee you top Google rankings and deliver on their promise!

How to avoid targeting the wrong keywords using local SEO

Before signing a contract ask to see the traffic reports for the keywords you are targeting. Any local SEO company worth their salt is using sophisticated keyword search software and can show you daily searches for specific keywords. Remember, if you are a local business you do not need thousands of searches to get customers. But if the keyword is only pulling 1-2 searches per day you are wasting your money.

Ask them to install Google Analytics on every web page and give you access to the stats. Google Analytics is a Free and powerful website tracking tool and is easy to install. It gives you tons of information about your website including your top keywords and traffic to your website.  There is too much information here to list but you can also see what pages searchers go to and how long they stay. A good local SEO company will use this info to help you improve your conversions.

Any local SEO service that will not do this should be fired and replaced with someone that will.

Tracking your website traffic for your targeted keywords is the key to local SEO success.

If proper keyword research was done and your website is ranking high you should see increased traffic and more customers contacting you. Isn’t that why you hired a local SEO professional anyway? To get more customers?

Are you getting the right website traffic reports? Is your local SEO service targeting high traffic keywords? If you are not sure or you answered no, contact us for a free analysis.

We use multiple keyword research tools that give us a very accurate search estimate and we will tell you if you are targeting the right keywords or wasting your money. We will also check your website to see if Google Analytics is already installed so you can demand a full traffic report. Above all, we will look at your website and tell you why it may not be converting well.

For your free analysis go to Local SEO GoldMine and request a free analysis or call our local SEO specialist Jeffrey Taylor direct at 602-538-5661 and pick his brain for free!

Local SEO is important to reaching more people in your local market but it must be done right if you expect results!

 

Filed Under: Local SEO Tagged With: , ,
by on April 19, 2011

Local SEO Updates

Local SEO Updates  From Around The Web:

Yellow Pages SEO After the Panda Update – Local SEO Guide

Local SEO Guide is Andrew Shotland’s blog on local search optimization, small business marketing & search engine optimization strategy. Popular Posts. Local Search Engine Submission … Need Local SEO Services? Search …

Publish Date: 04/18/2011 11:47

http://www.localseoguide.com/yellow-pages-seo-after-the-panda-update/

Top Local SEO Assets Your Small Business Should Care About | Small …

In upcoming blog posts, I will be giving some tips on using Gmail filters and how you can use it in an efficient and secure way to manage your local SEO Assets and your online marketing activities in general. …

Publish Date: 04/18/2011 10:43

http://www.digitalsources.com/top-local-seo-assets-your-small-business-should-care-about/

Another Google Service Bites the dust:

Google Places ‘Tags’ Retiring on April 29, 2011

Google has announced that it will be retiring the “Tags” feature at the end of April, 2011, which comes just after the platform was launched in 2010.

Publish Date: 04/17/2011 12:29

http://www.thebrainchildgroup.com/blog/2011/04/google-places-tags-retiring/

Bing is serious about taking on Google Places:

Bing Business Portal Challenges Google Places in Local | Business

Google Places, the Bing Business Portal lets local businesses claim, verify and modify business listings. However, Andy Chu, director of product management for. Bing for Mobile, said the service includes unique features its rival lacks. …

Publish Date: 04/17/2011 9:40

http://www.seafar.com/business/online-business/2011/04/bing-business-portal-challenges-google-places-in-local/

Filed Under: Local SEO Tagged With: , ,