How to generate more leads and search engine presence writing articles for Network Marketing.
If you are currently using internet marketing to generate leads and promote yourself with the goal of building a large team, you need to effectively drive traffic to your capture pages and blogs.
Driving traffic to your capture pages is probably the biggest obstacle for newcomers to internet network marketing. Think about it, even if you have the best capture pages on the internet you will not generate leads if people are not visiting your pages everyday.
The purpose of this article is to expose you to an often overlooked and very powerful marketing strategy to hep you drive traffic to your capture pages.
Article writing is a very powerful marketing strategy to help you generate free leads. Although article marketing is not new to the internet arena, it is often skipped by many network marketers because they do not understand how it works. Through the years, many successful online businesses have used this strategy to drive traffic to their websites and generate leads.
If properly executed article marketing can really work for the average network marketer. It is free, but requires you put in the time needed to make it effective.
To maximize the potential of article writing, there are some very important ways to go about it. First, you should have your own capture pages and blog.
There are 2 reasons to put up articles.
1. To write about interested and valuable topics that pertain to your business, product, or useful training tips and tools. it is important to avoid sales promotion because many article sites will not allow this.
Do some basic keyword research regarding your topic and choose a good keyword phrase to target for the search engines. Make sure you place your keyword phrase in your title and and scatter it throughout your article.
Do not overuse the keyword phrase and make sure it makes sense and fits in with your message. Your goal is to get search engine placement for the keyword phrase you are targeting.
Example: “How To Use Article Marketing In Network Marketing”
You cannot add links to your articles but you can add a link to your capture page in the Author’s Resource section at the bottom of your article. This is very important because this where the reader can click to learn more about you or your article topic.
Tip: End your article leaving the reader wanting more information and use your author resource link to move them to the next phase.
Example: Jeffrey Taylor is a writer and Internet Marketing Consultant. If you would like to learn more about article marketing and internet marketing go to (Anchor text to your capture page or blog)
What is anchor text? Have you ever seen links to other pages that are highlighted words? You have seen words like Click Here and you click it and go to a web page.
Why is anchor text important? When google spiders your article it looks for keywords in your anchor text and gives those words more juice. Make sure you put your primary keywords to your capture page in the anchor text.
How do you do this? This is the code you will paste into your Author resource page
<a href=”Your Web Page address”> Keyword Phrase</a>
If you just put the domain name in there, Google will not attribute any keywords to your capture page or blog.
A good example of anchor text is my link to the Free Internet Network Marketing Boot camp at the bottom of this post.
As you learn more about SEO (search engine optimization) you will learn about the power of back links to your web pages. Google looks at the amount of back links to your site and gives you a boost if you have a lot of quality back links from other sites. Article directories are a great place to get back links.
The more articles you write the more back links you will receive.
This leads me into the second reason to write articles.
2. Articles for Back Links only. If you are simply posting to get back links the topic you write about is not so important. You can basically write numerous short articles about topics that interest you. They do not even have to have anything to do with network marketing. You are only posting to build your back links and don’t really care if the article shows in google.
Make sure you use anchor text for your keywords linking to your blog or capture pages.
Should you post to more than one article directory. Absolutely! Although google will only consider one article for posting because it considers all the other directory posts as duplicate content and it will not penalize you.
How do you get around this? There is a very popular technique being used called article spinning.
What is article spinning? It is taking your original article and rewriting it, changing the title and basically posting different versions to different article directories. This gives you the ability to target different keyword phrases and increases your odds of getting search engine rankings. Plus it increases the unique back links to your capture pages and blog.
You can do this manually (which is very time consuming but worth the effort). I recommend you rewrite about 5 versions and place them in the top 4 article directories and 1 in your blog as a post.
You can also buy article spinning software that does this for you. Be careful, many of these programs spin your articles into unreadable messes that will hurt you. find an article spinning program that allows you to go in and change sentences and words before it spins.
Here is a link to my favorite Article Spinning program Automatic Article Link
Not only does it do a great job of spinning articles, it also has a automatic upload feature that allows you to upload your spun articles to numerous article directories. It takes an hour or 2 to set up, but once you set it up it will save you hours of manual labor. Go to Automatic Article Link
Regardless of how you use article marketing you must write lots of articles for this techniques to be effective. They do not have to be long 400-700 words is plenty. just make sure you get your point across and have your back link placed in your author resource section.
You should set a goal to do at least 1 article per day and increase this as you get better. Do not write 1 article per week and expect good results.
The nice part is that you can back link your articles to different pages based on what you are writing about. Some articles can link to your blog, others to your capture pages. Just try to keep the anchor text consistent with your websites.
If you decide to learn How To Use Article Writing In Network Marketing and do it everyday you will find that your leads increase as your web pages begin to rise in the search engines.
Do it right and do it often and you will soon reap the benefits!
If you are new to internet marketing and would like to learn step by step how to generate your own free leads online we have a Free MLM Training Boot Camp that will put you on the right path to not only writing articles but also the many other powerful marketing strategies available on the internet.
Just go to Free Internet Network Marketing Training right now!