If you are just learning how to improve your web pages in the search engines you need to read this article.

One of the keys to generating more leads is getting more traffic to your capture pages and blog. There are many different ways to do this and SEO also known as search engine optimization is one of them. Today I am going to discuss what is known as off page optimization.

What is off page optimization? When building web pages for search engines we need to design our pages to be search engine friendly. We want google to come through our page and rank our page based on the way we set up our page. This includes areas like the Title Tags, Keyword phrases in our text, link structure, H1 tags etc….

Today, we are going to address something even more important and that’s what is happening off our pages to increase our search engine rankings for our chosen keywords. What we are looking for are called back links to our web pages.

It is actually very easy to understand. Google looks at links from other websites to your web page as an endorsement and gives you more juice based on the amount of links coming back to your web pages.

It is more important to have back links then anything else, if you expect your web pages to show up in the search engine rankings. But, be warned it is not as much about quantity as it is about quality. You do not want to join any link farms or link building systems because it may do more harm then good.

That is why links from high quality sites such as article directories, Yahoo, DMOZ and high quality blogs, will help you more than just getting links from anyone you can find.

Here is the key to really pumping up your back links!

Whenever you write an article, post a blog, or link from one site to another, you should be using Anchor Text. First of all, let me explain what anchor text is so you can start using it right away.

Think about when you are reading through a web page and you come upon a link that is http://www.StepLadderMarketingSystem.com

That is considered a direct link using the URL, and the Google spiders see that as a url name when it follows it to your page. Now, lets take the same link and turn it into anchor text with my target keywords instead of the domain name -  Internet Network Marketing Training.  Notice that it links to the same web page but, I am using keywords associated with that page instead of just listing the domain name as the link.

This is so important if you want to get better search engine results for your targeted keywords!

When the google spider sees your anchor text back link, it now associates those keywords with the page it is going to. Combine solid anchor text back links with solid on page keywording and you are well on your way to getting better rankings in the search engines.

Whenever you are linking from an article you have written or a blog post to one of your capture pages, you should always use anchor text. It is a simple html code you must add to your page to achieve this.

<a href=”Your Web Page address here”>Anchor text here</a>

Just copy that simple code string above and paste it into a text pad on your desktop to use when you need it.

Anchor text is also important when you are building links within your website. Remember, when google follows any links to other pages in your website it also looks at the anchor text and it can help all your pages within your website.

If you are building lots of back links do not use the same exact anchor text in all your back links. Google will get suspicious if all your back links are the same text. Mix in a few keyword changes and an occasional straight URL link in there also.

Back links are a great way to use off page optimization to help climb in the search engine rankings, but using anchor text makes it that much more powerful.

If you are serious about learning how to use internet network marketing to generate more leads and build a solid home business then go to my Free MLM Internet Marketing Boot camp by clicking on the anchor text below!

Free MLM Internet Training Boot Camp