In an earlier post I talked about the importance of off page optimization when it comes to getting higher rankings in google for your keywords.

Off-page optimization is most commonly known as, inbound link building or backlinks. You need to understand the importance of your backlink building strategy, and how it directly affects how to get your web pages to rank high in the search engines.

For a quick review just go to How To Improve Your BackLinks With Anchor Text and learn more about off page back links.

Although backlinks are key to building up your web pages in the search engines you want to be very careful as to how you build these backlinks.

Here are 3 of the most common off page optimization mistakes you should avoid.

* Creating too many backlinks too fast! You must be very careful your link building campaign, to make sure that you don’t build your back links too fast. You must control the amount of links per day that you acquire, so that they appear natural to the search engines. Be very careful, if you use a third party service that automates their directory submission process, they could actually end up flooding the search engines all at once and that could get you penalized by Google.

For directory submissions,  you should start with just a couple of daily submissions and increase it by several more, every 3 to4 days. This way google sees it as natural backlink growth and no red flags will be raised. If google sees a hugh spike in backlinks it may view it as a breaking news story and give you higher rankings for a few days, but your web page will quickly drop out of sight. When google sees slow steady growth it gives you more relevance and a long stay in their results.

* Distribution of your backlinks must look natural! This where trading links back and forth from other websites looks unnatural to google.

If you have 50 sites that are linking to you, and they also have links pointing back at each other, this appears  to be very unnatural to the search engines and it will appear to be a  link farm to them. To avoid this common problem you need to get more one-way links coming from sites, which do not link back and forth with one and another. There are link services that do this and you should avoid them or risk being penalized by google. This is why blogs, Directories, and Article directories are great sources for one way backlinks.

* Use of anchor text that appears unnatural! Using the same exact anchor text in all your backlinks appears to google that you are spamming the keywords.
When you submit your site to directories and blogs, you need to use different anchored text. Make sure you use different variations of your title and descriptions when acquiring back links.

Example: If your primary keywords are Internet Network Marketing Training, use other variations such as MLM Internet Training, Marketing MLM Online, etc…

You can even through a few domain name links in there also. www.yourwebpage.com

This gives google a variety of anchor text that all cover your basic subject and still covers your keywords. If you have a blog or website make sure you create backlinks to more than your main page. This is where secondary keywords can be used and it gives google a broader picture of your website.

You now know how important off page optimization is to getting higher rankings in the search engines. Building a slow and consistent one way army of back links is by the far the most important aspect to effective SEO in today’s internet marketing arena.

Do not make the mistakes above!

If you are serious about using internet marketing to build your MLM go to my free boot camp at Free Internet Network Marketing Boot Camp and get started today!