I just finished a 6 hour live Youtube training seminar about marketing on Youtube. My brain is a little fried right now but I wanted to share a quick little tip regarding your Youtube channel.

First of all, youtube has made a lot of great changes to the channels and they are really serious about being a true social networking site and not just a place to upload your videos.

Before I give you a great tip, here are a few facts about Youtube you need to know if you are ready to start using Youtube as a serious social networking site.

Check out these statistics and decide if you want to be a part of this massive action:

In November 2009 171 million people viewed 12 billion videos on Youtube in the USA alone!

Youtube dominates the video market – 40% market share – next is Hulu 3% (November 2009)

The average online viewer watched 12.2 hours of video that month

The average duration of video is 4 minutes – keep your videos short and sweet. People have a short attention span.

Youtube is now the 2nd largest search engine behind Google. – Make sure you optimize your videos!!!

Youtube is not just teenagers anymore!

Here are some demographics!

53% male 47% female
Median age 33
47% married
69% college educated
Median income $74,000

OK, I think you get the point!

Here is a great Youtube marketing tip I picked up that I want to share with you today.

If you already have a Youtube channel you are probably directing people to it using the simple link.

http://www.youtube.com/yourchannelname

http://www.youtube.com/earnmybusiness is my channel.

This is what we usually put on our webpages, blogs, and social media sites as the link to our Youtube channel.

If you want your Youtube channel to receive page rank and show up in the search engines you must make this change asap!

http://www.youtube.com/user/yourchannelname

http://www.youtube.com/user/earnmybusiness

The web address with /user/ in the name actually gets the page rank. Even though they both go to the same place if you leave out /user/ your link is not getting any back link juice from google.

I have noticed in a lot of my other pages I skipped the /user/ and am updating my links right now. You should do the same.

As I pour through my extensive notes from the 6 hour Youtube seminar, I will be adding more helpful tips about taking your Youtube channeland videos to a higher level. So stay tuned.

Also, check out my Youtube channel and become a subscriber. I will subscribe back. More about the power of that later.

So get to work and get the page rank you deserve with a simple tweak!

See you soon!

Jeffrey Taylor